How I Built a 3 Page Funnel That Generates $150,000/Year in Passive Income
Last month, my business achieved something remarkable using a simple 3 page funnel strategy.
We brought in $122,000 in revenue without making a single direct sale.
Every penny came from passive income sources: recurring revenue, subscriptions, and affiliate sales.
This success stems from an incredibly straightforward 3 page funnel that anyone can create, even absolute beginners.
It’s designed to generate over $150,000 annually in passive revenue.
The best part? It doesn’t require a team, cold outreach, or running ads.
Even better, you don’t need any social proof – no testimonials, case studies, or portfolio.
You can start from scratch and still see amazing results.
We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.
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The Power of a Simple 3 Page Funnel
My lifestyle has changed dramatically since implementing this 3 page funnel system.
I spend most of my time enjoying life – free diving, swimming, working out, and gardening.
I hang out with my dog and create content, all while my business continues to make sales in the background.
Sure, there are others who claim to make more.
But for many, the idea of earning $122,000 monthly without constant campaigns or endless sales webinars is incredibly appealing.
Plus, those high-earners often pride themselves on their grueling work ethic.
If we’re being honest, many seem to be losing their hair from stress.
My 3 page funnel approach offers a different path – one of passive income and freedom.
The First Page: Your Funnel’s Foundation
To get started with your 3 page funnel, we need to focus on the first crucial page.
Think of this page like the thumbnail of a video – it’s what draws people in.
This is where many marketers get stuck, but if you nail this part, the rest will flow much easier.
Without this first stage of your 3 page funnel, you won’t have anyone to pitch or sell to.
This initial section allows you to sell to people before they’ve even seen a product.
It dramatically increases your conversion rate and gives you a chance to sell even if they initially say no.
Crafting an Irresistible Offer
The key to this first page of your 3 page funnel is creating a killer, specific, and highly desirable free offer as a lead magnet.
This is what gets people in the door.
The page itself is remarkably simple – likely the fastest page you could create in your 3 page funnel.
Let’s break it down and see how to make it work for your business.
The headline is crucial – it does the majority of the selling for us.
I use a formula: “I have X thing for Y people that solves Z problem.”
For example, if you’re in the weight loss niche, your headline might read:
“Free diet plan if you’re over 45 and want to lose 5 kg in 90 days – download now!”
If you’re a copywriter targeting course creators, you could say:
“Course creators: Download the perfect video sales letter template that sells $10,000 courses on autopilot – without sounding salesy or scammy!”
This headline structure does 90% of the heavy lifting in your 3 page funnel.
It calls out who it’s for, what they get, and addresses potential objections upfront.
Bullet Points That Convert
In my 3 page funnel, I use a three-part bullet point framework to further entice visitors.
One effective approach is: “Here’s the secret that [competitor] doesn’t want you to know.”
Another is: “The [X]-step process to finally get rid of [problem].”
Lastly, try: “The secret underground method that [influencers in your market] use to [achieve desired result].”
Write several of these and choose the top three for your 3 page funnel’s first page.
The Click Pop: A Low-Pressure Call to Action
The final element on this page of your 3 page funnel is what I call a “click pop.”
It’s a button with a low-pressure call to action.
When clicked, it reveals a small opt-in form.
This two-step process increases conversions because visitors have already committed by clicking the button.
They’re more likely to complete the form and move to the next stage of your 3 page funnel.
The Second Page: Converting Leads into Sales
Now that we’ve covered the first page of our 3 page funnel, let’s move on to the critical second page.
This is where we start converting those leads into sales – without sales calls or hard selling.
I’ll show you how to 10x your building speed and get this part of your 3 page funnel up and running quickly.
Capitalizing on Peak Interest
Many experts will tell you to nurture leads over time.
However, I prefer to capitalize on the peak of interest, which happens right after someone opts in.
Think about it like this: If you walked into a hospital with a broken arm, would you want the doctor to fix it immediately or schedule you for next week?
The same principle applies to your 3 page funnel.
When someone opts in, their interest is at its highest.
They’ve just said, “Yes, I want your solution to my problem.”
This is the perfect time to make an offer.
The Video Sales Letter Page
The second page of your 3 page funnel is what I call the Video Sales Letter (VSL) page.
It’s incredibly simple to create and incredibly effective.
Here’s how to structure it:
- Thank them for downloading your free guide.
- Invite them to click play for “bonus training.”
- Use the video to promote your offer (your product or an affiliate product).
- Include a button to buy.
The video itself follows a simple script:
- Tell people how to achieve a result.
- List out the steps to do it manually.
- Offer your product/service as the faster, easier solution.
This approach works because you’re providing value while positioning your offer as the most efficient path to their desired outcome.
The Third Page: Maximizing Revenue and Fueling Growth
The final page of our 3 page funnel is where things get really exciting.
This is where you can dramatically increase your revenue and create a self-sustaining system for growth.
The One-Click Upsell
The third page of your 3 page funnel is a one-click upsell.
As soon as someone buys your initial offer, they’re redirected to this page.
It follows a similar structure to the VSL page, but with a twist:
- Invite them to click play for their login information.
- In the video, explain additional steps they could take to enhance their results.
- Offer a premium solution that makes achieving those results faster and easier.
The Power of Price Scaling
Here’s where the magic happens in your 3 page funnel:
While your initial offer might be around $40-$100, your upsell can be priced much higher – ideally about 10 times your initial offer.
This could be a $500 product, one-on-one coaching, or another high-ticket item.
Why does this work so well?
Because 5-10% of buyers typically take the upsell.
This is where the real profit is made in your 3 page funnel.
It’s what funds your ability to create more content, drive more traffic, and scale your business.
The Compound Effect of Your 3 Page Funnel
The beauty of this 3 page funnel system is its compound effect over time.
Every piece of content you create, every lead magnet you offer, feeds into this same funnel.
As you build more entry points, you increase the flow of leads and sales.
And because many of these sales involve recurring revenue, your income continues to grow month after month.
Last month, we generated $112,000 in revenue from this system, mostly from passive, recurring income.
The more this 3 page funnel succeeds, the more motivated I am to create content and drive traffic to it.
It’s a self-reinforcing cycle of growth and passive income.
Driving Traffic to Your 3 Page Funnel
Of course, for this 3 page funnel to work, you need traffic.
While paid advertising is an option, there are many ways to drive free, organic traffic to your funnel.
Creating valuable content, leveraging social media, and optimizing for search engines are all effective strategies.
The key is to consistently provide value and guide people towards your lead magnets.
From there, your 3 page funnel takes over, converting leads into customers and customers into high-ticket buyers.
Conclusion: Your Path to Passive Income with a 3 Page Funnel
Building a successful 3 page funnel isn’t about complex strategies or endless grinding.
It’s about creating a simple, effective system that works for you around the clock.
With this 3 page funnel approach, you can build a business that generates substantial passive income.
It allows you to focus on what matters most to you, whether that’s traveling, spending time with family, or pursuing other passions.
Remember, the key to success with this 3 page funnel is consistency and providing genuine value.
Keep refining your offer, creating great content, and guiding people through your funnel.
With time and effort, you too could be enjoying the freedom of a six-figure passive income business.
Start building your 3 page funnel today, and take the first step towards financial freedom and a life on your own terms.
We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.