Unleash the Power of AI for Your Digital Marketing Agency
Hey, my friend, In this article, I’m gonna show you how to use AI to make 100, 200, even $900 a day as a side hustle or solopreneur without needing to hire a team or any employees at all.
This is literally the exact path I would take if I had to start all over from scratch today, but it’s also something that you might want to consider if you’re looking for a few ways to add a little extra cash without having to do a whole lot of extra work.
And the secret is that we’re going to be using AI in order to provide one of the most profitable and in-demand and future-proof services available, something that every business out there knows about, wants and needs, and that is marketing.
But not just any kind of marketing, as there are a few services and packages that you can offer that are going to allow you to charge more, get better results, and work less, which I appreciate.
Sounds way too good to be true, but if you read this article through till the end, I’m sure you’re gonna be pleasantly surprised, maybe even shocked or dare I say, completely blown away at just how possible this really is.
And the only question you’ll have is why didn’t I do this before?
So let’s get started by talking about the first service that I think you should offer, which is lead generation.
In the US alone, there are over 32.5 million small businesses, and all of them need leads, all of them.
We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.
Table of Contents
Lead Generation: The Cornerstone of Your Digital Marketing Agency
And this is where you come in as a supplier of those leads.
By putting together a compelling Google ad or Facebook ad, you’re able to make the connection between business and customer, and charge a retainer for providing those services or earn a commission on every lead you generate.
This is why lead generation was one of the main services that my Digital Marketing Agency offered for years, as it was very profitable and it was always in demand.
After all, if you’re able to generate a lead for a business that say, cost $10, and that lead is worth $100 to the business, you, my friend, just generated a 10x ROI or return on investment, which is kind of like going up to a business and saying, “Hey, give me $10 and I’ll give you $100 back.”
It’s a no-brainer.
And if you’re just getting started, you can offer this service for 500 to $1,000 a month, which means that you only need a small handful of clients in order to reach 5 to 10 K a month in profitability.
Now, up until recently, the hardest part of running a lead gen campaign was the actual writing of the ad itself, figuring out what to say and how to say it and what it should look like, and what it should sound like and feel like.
And this is gonna sound crazy, but I honestly used to spend between four to eight hours, sometimes more, writing what I felt was the perfect ad.
And if we were spending big money on the campaign, well, I’d also bring in friends and consultants and mentors, and other people to look over the ad, and critique it and try to make sure that it was as good as it possibly could be.
But now, now I just head over to ChatGPT, type in something like “write me a Facebook ad for the online course, the Digital Marketing Academy. Make the ad persuasive, funny, and conversational, and highlight the benefits and importance of having a solid marketing strategy to grow a business.”
And just like that, it gives me a perfectly usable ad that I can literally copy and paste into my Facebook or Google Ads manager.
And you can do this as many times as you’d like in order to come up with a perfect ad.
If you wanna beef up your packages though and separate yourself from the competition, and really impress your clients, then you’re also going to want to add a way to convert those leads into actual paying customers.
In other words, Facebook Ads and Google Ads, these are the tools that you’re going to use in order to get someone to click and to enter their name and their email address or phone number.
But you may also want something else to carry on that conversation in order to warm them up and qualify them, and nurture them, and turn them into an actual paying, buying customer.
And my top suggestion here is a tool called HighLevel and specifically, their AI conversational appointment booking workflow and setup that allows you to automate the entire marketing process.
HighLevel: The Ultimate AI Tool for Your Digital Marketing Agency
Now, this one isn’t free, but if you are doing lead generation professionally, it’s one of the top tools that I use, and I can’t imagine running my business or my Digital Marketing Agency without it.
So I’ll put a link in the descriptions below that’ll get you access to an extended free trial, and I highly recommend you check it out. This article is not sponsored, but this is a tool that I use personally every single day.
Social Media Marketing: The New Frontier for Your Digital Marketing Agency
Okay, the next AI-powered service that you can offer is social media marketing, which is kind of similar to lead gen, but also kind of not. So let me explain.
Social media marketing and starting a social media marketing agency, or SMMA, is still one of my top business models for new entrepreneurs, as it allows you to provide a valuable service to other businesses and make a very good living doing it.
Plus, with your social media marketing, you can choose whether you wanna offer lead generation services or not, because as great as I think offering lead gen with Facebook Ads or Google Ads is, I also appreciate there’s a learning curve there.
And so it might be something you want to introduce after you’ve got your first few paying clients.
Now, when it comes to social media marketing services, the sky’s pretty much the limit on what you can offer.
That said, there are three services in particular that I’d suggest you start with, as they’re going to allow you to use AI to get you the best results with the least amount of work possible.
And the first is content creation.
Content creation is where you create posts and graphics and emails and blog articles, and pretty much anything that you can think of that a business would need in order to maintain an active social media presence.
Leveraging AI for Content Creation in Your Digital Marketing Agency
And the key here is to continue using ChatGPT just like we did for our lead gen ads.
But now we’re gonna ask it to write a blog post or an email sequence or a social media post or whatever else it is that you wanna create content for.
And you can supercharge this by pairing it with another free to use AI tool called DALL-E, which is going to allow you to create AI-generated graphics and visuals and photos, all of which you’re going to be able to use alongside of your text-based content.
Now, when it comes to creating content, you can choose to niche down and focus on just say a single type of content like LinkedIn posts, something that a lot of businesses are sadly neglecting.
Or you could offer a broader range of services but then focus more selectively on a certain niche or industry or market like say fitness or coaching or possibly even target a local geographic area, like whatever city or town that you happen to live in.
Now, content creation rates vary widely depending on your experience and the client that you’re working for, but for creating longer form blog posts, the average is around 5 cents a word.
So a 1,000-word blog post could net you about $50, which isn’t terrible, seeing as it takes you all of about 20 seconds in order to use ChatGPT for. Plus maybe a minute or two to read over and make sure that it all makes sense.
And as for shorter social media posts, well, you could charge anywhere from say $15 to $30, and possibly look into creating monthly packages around these services. Again, around $500, maybe $750, maybe $1,000.
You can even offer the next service alongside of your content creation, which is posting and management.
One of the biggest objections you’re going to run into when creating content for business owners is them saying they don’t have the time to post all of the stuff you’re making.
So why not offer to do it for them, and use software like Metricool to help you plan, schedule, post, and analyze your content for them.
This article is not sponsored, but I’ll put a link in the descriptions below where you can sign up for Metricool for free as well.
And for this service, you can charge anywhere from $500 to $1,000 a month or more.
But there’s another service you might wanna consider as well, which is a little more niche, but it’s still very cool.
And that is offering translation services for your Digital Marketing Agency.
Fun fact about ChatGPT is that you can also use it to translate all of the content that you just made into other languages for your business clients to use across other social media platforms or maybe even across different websites if they want to reach a more global or more diverse audience.
I played around with this a little bit myself, and I’ll be honest, it’s pretty powerful stuff, or should I say (Adam speaking in Spanish).
But there’s still one more service you can and should be offering thanks to all of the content that you’re going to be generating, which is SEO or search engine optimization.
Unlocking the Power of SEO for Your Digital Marketing Agency
So let me walk you through that now.
Did you know that there are over 2 billion websites on the internet?
And do you know what almost all of them would like more of? Is it A) pain, B) bananas, C) a DVD copy of the director’s cut of “Top Gun: Maverick” with behind-the-scenes footage and exclusive interviews, or D) traffic?
Well, if you guessed traffic, you guessed correctly because every website out there wants more traffic.
If they’re on page two of Google, they wanna be on page one. If they’re on page one of Google, they wanna be higher up on page one. And if they’re already high up on page one of Google, they wanna make sure they stay there.
And you can help them do that by offering to create SEO-optimized content for their websites, using again, the power of ChatGPT by asking it to create long-form blog posts and articles that are 1,000 or 2,000 words or longer because if there’s one thing that search engines love, it’s content.
That said, there is a problem that you might run into in creating all of this good content for them, which is that because the content is being written by a robot, it can often come out looking, feeling and sounding exactly like that, and that’s not good.
Fortunately, there is a two-part solution.
Part one, use software like Writer to quickly analyze the text in order to make sure it passes the grade.
And if not, then run it through another piece of software like QuillBot that’ll rewrite your text for you.
But as cool as all of this is, it’s really just the tip of the iceberg.
So if you wanna see how I got ChatGPT to build me an entire marketing campaign from start all the way through to finish for my Digital Marketing Agency, then you’re definitely gonna want to check out this article right here where I’m gonna walk you through everything I did step by step, so you can do it too.
So make sure to check that out now and I’ll see you in there in just a second.
Start Your Profitable Digital Marketing Agency Today!
There you have it, a comprehensive guide on how to leverage the power of AI and ChatGPT to start your own profitable Digital Marketing Agency.
From lead generation to social media marketing, content creation, SEO, and more, you now have the tools and strategies to offer high-value services to businesses of all sizes.
By embracing AI and automation, you can work smarter, not harder, and provide top-notch marketing solutions without the need for a large team or costly overheads.
So what are you waiting for? Take the leap, and embark on your journey to becoming a successful Digital Marketing Agency entrepreneur today!
FAQs:
What does a digital marketing agency do?
Digital marketing agencies are like one-stop shops for all your online marketing needs. They employ a team of specialists skilled in various digital marketing disciplines to create and execute comprehensive strategies to achieve your marketing goals. Here’s a glimpse into what they typically offer:
- Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results pages (SERPs), driving organic traffic to your website.
- Social Media Marketing (SMM): Managing your social media presence across various platforms, creating engaging content, and building brand awareness.
- Pay-Per-Click (PPC) Advertising: Running targeted ads on search engines and social media platforms to reach a wider audience and generate leads or sales.
- Content Marketing: Developing and distributing valuable content (blogs, articles, videos, etc.) to attract and engage your target audience.
- Email Marketing: Creating and managing email campaigns to nurture leads, build relationships, and promote your products or services.
- Analytics and Reporting: Tracking and analyzing your marketing performance to measure success and identify areas for improvement.
Who are the Big 6 digital marketing agencies?
The “Big 6” can vary depending on the source, but some of the most prominent global digital marketing agencies include:
- WPP
- Omnicom
- Dentsu
- Publicis Groupe
- Interpublic Group (IPG)
- Accenture Interactive
How much does a digital marketing agency charge in Nigeria?
Costs for digital marketing agencies in Nigeria can vary depending on the agency’s size, experience, and the scope of services required. Here’s a rough estimate:
- Small Project (e.g., social media management): ₦50,000 – ₦200,000 per month
- Mid-Sized Project (e.g., SEO + content marketing): ₦200,000 – ₦500,000 per month
- Large Project (e.g., full-service digital marketing strategy): ₦500,000+ per month
It’s advisable to get quotes from several agencies to compare pricing and services offered before making a decision.
Who is the best digital marketer in the world?
Determining a single “best” digital marketer is challenging. The field is constantly evolving, and success hinges on various factors like target audience, industry, and campaign goals. However, many influential digital marketers consistently deliver impressive results and share valuable insights. Here are a few to explore:
- Neil Patel (Co-founder of Neil Patel Digital)
- Larry Kim (Founder of MobileMonkey)
- Rand Fishkin (Co-founder of Moz)
- Ahrefs Team (Known for their SEO tools and expertise)
- Social Media Examiner Team (Experts in social media marketing strategies)
Following these thought leaders and exploring their content can significantly enhance your digital marketing knowledge.
We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.