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15 Best Email Copywriting Tips for Writing Persuasive Emails That Sell

15 Best Email Copywriting Tips for Creating Engaging Content

In today’s digital age, email marketing remains one of the most effective ways to reach and engage with your target audience.

However, crafting compelling emails that capture attention and drive sales can be a challenging task.

That’s where email copywriting tips come in handy.

By employing the right strategies and techniques, you can create persuasive emails that resonate with your subscribers and encourage them to take action.

In this article, we’ll explore 15 of the best email copywriting tips to help you write emails that sell.

From crafting irresistible subject lines to creating engaging content and powerful calls-to-action, these tips will guide you in creating email campaigns that deliver results.

Whether you’re a seasoned marketer or just starting, incorporating these email copywriting tips into your strategy will take your email marketing to the next level.

So, let’s dive in and discover how you can write persuasive emails that convert!

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Crafting Irresistible Subject Lines

Your email’s subject line is the first thing recipients see in their inbox, and it plays a crucial role in determining whether they will open your email or not.

A compelling subject line can make the difference between your email being read or being sent straight to the trash folder.

Here are some email copywriting tips to help you craft irresistible subject lines:

  1. Keep it short and sweet: Aim for subject lines that are around 50 characters or less.

This ensures that your subject line is fully visible on mobile devices and doesn’t get cut off.

  1. Use actionable language: Incorporate words that encourage recipients to take action, such as “discover,” “unlock,” or “get.”

This creates a sense of urgency and motivates them to open your email.

  1. Personalize it: Address your recipients by name or include information that is relevant to their interests.

Personalization can significantly increase open rates and make your emails feel more targeted.

  1. Evoke curiosity: Craft subject lines that pique the reader’s curiosity and make them want to learn more.

Use intriguing questions or statements that leave them wanting to know the answer.

  1. Avoid spam triggers: Steer clear of using all caps, excessive punctuation, or spam-triggering words like “free” or “guarantee.”

These elements can trigger spam filters and decrease your email deliverability.

By implementing these email copywriting tips for your subject lines, you’ll be well on your way to increasing your open rates and engaging your subscribers.

Writing Engaging Email Content

Once your subscribers have opened your email, the next challenge is to keep them engaged and interested in your content.

Your email copy should be compelling, informative, and persuasive, guiding the reader towards taking the desired action.

Here are some email copywriting tips for creating engaging email content:

  1. Start with a strong opening: Begin your email with a captivating opening line that grabs the reader’s attention and sets the tone for the rest of the content.

This could be a question, a surprising statistic, or a relatable story.

  1. Write in a conversational tone: Use a friendly and conversational writing style that makes your readers feel like you’re speaking directly to them.

Avoid using jargon or overly formal language that can come across as impersonal.

  1. Focus on benefits, not features: Highlight the benefits that your product or service offers, rather than simply listing its features.

Explain how your offering can solve your readers’ problems or improve their lives.

  1. Use storytelling techniques: Incorporate storytelling elements into your email copy to create an emotional connection with your readers.

Share real-life examples, customer testimonials, or personal anecdotes that illustrate your message.

  1. Break up your content: Use short paragraphs, bullet points, and subheadings to make your email content easy to read and scannable.

This helps readers quickly grasp the main points and maintain engagement.

  1. Incorporate visuals: Include relevant images, infographics, or videos to break up the text and add visual appeal to your emails.

Visuals can help illustrate your points and make your content more memorable.

  1. Provide value: Ensure that your email content offers value to your readers, whether it’s in the form of useful information, exclusive offers, or practical tips.

Deliver content that your subscribers will find relevant and worthwhile.

By following these email copywriting tips and creating engaging email content, you’ll keep your readers interested and motivated to take action.

Crafting Powerful Calls-to-Action (CTAs)

The ultimate goal of your email marketing efforts is to encourage your subscribers to take a specific action, whether it’s making a purchase, signing up for a webinar, or downloading a resource.

That’s where calls-to-action (CTAs) come into play.

A well-crafted CTA can be the driving force behind your email’s success.

Here are some email copywriting tips for creating powerful CTAs:

  1. Make it clear and specific: Use clear and specific language that tells the reader exactly what action you want them to take.

Avoid vague or generic phrases like “Click here” and instead use actionable phrases like “Buy now” or “Download your free guide.”

  1. Create a sense of urgency: Incorporate urgency into your CTAs to encourage readers to act quickly.

Use phrases like “Limited time offer” or “Act now before it’s too late” to instill a fear of missing out (FOMO).

  1. Highlight the benefits: Emphasize the benefits that the reader will gain by taking the desired action.

Instead of simply saying “Sign up,” try “Sign up to unlock exclusive discounts.”

  1. Use contrasting colors: Make your CTA buttons stand out by using contrasting colors that grab attention.

Choose colors that complement your email design while ensuring the CTA is easily noticeable.

  1. Place CTAs strategically: Position your CTAs in prominent locations throughout your email, such as above the fold or at the end of your content.

Make sure they are easily accessible and visible to readers.

  1. Test and optimize: Experiment with different CTA variations, such as wording, color, and placement, to see what resonates best with your audience.

Use A/B testing to determine which CTAs generate the highest click-through rates.

By implementing these email copywriting tips for your CTAs, you’ll be able to guide your readers towards taking the desired action and ultimately drive conversions.


Email marketing is a powerful tool for reaching and engaging with your target audience, but crafting persuasive emails that sell requires a strategic approach.

By incorporating these 15 best email copywriting tips into your email marketing strategy, you’ll be well-equipped to create compelling subject lines, engage your readers with valuable content, and drive action with powerful calls-to-action.

Remember to keep your subject lines short, personalized, and curiosity-provoking, and use actionable language to encourage opens.

When it comes to your email content, focus on benefits, use storytelling techniques, and provide value to your readers.

Finally, craft clear and specific CTAs that create a sense of urgency and highlight the benefits of taking action.

By consistently applying these email copywriting tips and continuously testing and optimizing your emails, you’ll be able to create persuasive emails that resonate with your audience and drive sales.

Don’t be afraid to experiment, analyze your results, and make data-driven decisions to refine your email marketing approach.

With dedication and the right strategies, you’ll be able to harness the power of email copywriting to build strong relationships with your subscribers and achieve your business goals.

So, start implementing these email copywriting tips today and watch your email marketing campaigns soar to new heights!


How do I start an email copywriting?

To start with email copywriting, follow these steps:

  1. Define your target audience and understand their needs, preferences, and pain points.
  2. Set clear goals for your email campaign, such as increasing sales, generating leads, or building brand awareness.
  3. Develop a compelling subject line that grabs attention and encourages opens.
  4. Write engaging email content that focuses on benefits, uses storytelling techniques, and provides value to your readers.
  5. Include a clear and specific call-to-action (CTA) that guides readers towards taking the desired action.
  6. Test and optimize your emails by experimenting with different elements, such as subject lines, content, and CTAs, to improve performance.

How do you write an email copywriting example?

Here’s an example of an email copywriting template:

Subject Line: [Attention-Grabbing Headline]

Dear [Recipient’s Name],

[Opening line that captures interest and sets the tone]

[Paragraph 1: Introduce the main topic or problem and how your product or service can help]

[Paragraph 2: Highlight the key benefits of your offering and how it solves the reader’s problem]

[Paragraph 3: Provide social proof, such as testimonials or case studies, to build credibility]

[Paragraph 4: Create a sense of urgency and include a clear call-to-action (CTA)]

[Closing line that reinforces the main message and encourages action]

Best regards,

[Your Name]

How do you write copied in an email?

When writing copy for an email, follow these tips:

  1. Write in a conversational tone that resonates with your target audience.
  2. Use short paragraphs, bullet points, and subheadings to make your content easily scannable.
  3. Focus on benefits rather than features, highlighting how your product or service can improve the reader’s life.
  4. Incorporate storytelling elements to create an emotional connection with your readers.
  5. Use persuasive language and action-oriented phrases to encourage readers to take the desired action.
  6. Proofread your email copy for any spelling, grammar, or formatting errors before sending.

Is email copywriting hard?

Email copywriting can be challenging, as it requires a combination of creativity, persuasion, and strategic thinking.

However, with practice and by following proven email copywriting tips, you can develop the skills needed to create effective email campaigns.

Some of the challenges in email copywriting include:

  1. Capturing attention in a crowded inbox
  2. Crafting compelling subject lines that encourage opens
  3. Writing engaging content that resonates with your target audience
  4. Creating a sense of urgency and motivating readers to take action
  5. Continuously testing and optimizing emails to improve performance

While email copywriting may have its challenges, it is a skill that can be learned and mastered over time.

By studying successful email campaigns, understanding your audience, and consistently applying best practices, you can become proficient in writing persuasive emails that drive results.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.