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How to Build a Thriving Freelance Copywriting Business from Scratch

Are you passionate about writing and looking for a way to turn your skills into a profitable career?

Freelance copywriting might just be the perfect opportunity for you.

In today’s digital age, businesses of all sizes are in constant need of compelling content to engage their target audience and drive sales.

As a freelance copywriter, you have the flexibility to work from anywhere, choose your own clients, and set your own rates.

However, building a successful freelance copywriting business from scratch requires more than just excellent writing skills.

You need to develop a strong brand, market your services effectively, and deliver exceptional results to your clients consistently.

In this article, we’ll guide you through the essential steps to build a thriving freelance copywriting business from the ground up.

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Developing Your Skills and Niche

Hone Your Writing Skills

To succeed as a freelance copywriter, you need to have a solid foundation in writing.

If you’re just starting, consider taking courses or workshops to improve your writing techniques, grammar, and storytelling abilities.

Practice writing in various styles and formats, such as blog posts, ad copy, email newsletters, and landing pages.

Read widely in your niche to stay up-to-date with the latest trends and best practices in copywriting.

The more you write, the more you’ll refine your skills and develop your unique voice.

Find Your Niche

While it’s possible to be a generalist freelance copywriter, specializing in a specific niche can help you stand out in a crowded market and attract high-paying clients.

Consider your passions, expertise, and experience when choosing your niche.

For example, if you have a background in finance, you could specialize in writing copy for financial services companies.

If you’re passionate about health and wellness, you could focus on writing for fitness brands or natural health products.

By focusing on a specific niche, you can position yourself as an expert in that field and command higher rates for your services.

Building Your Brand and Marketing Your Services

Create a Professional Website

Your website is your digital storefront and a crucial tool for showcasing your freelance copywriting services.

Invest in a professional-looking website that reflects your brand and expertise.

Include a portfolio of your best work, testimonials from satisfied clients, and a clear description of your services and rates.

Optimize your website for search engines by including relevant keywords and meta descriptions.

Make it easy for potential clients to contact you by including a contact form or your email address.

Leverage Social Media

Social media platforms like LinkedIn, Twitter, and Facebook can be powerful tools for promoting your freelance copywriting business.

Create a professional profile on each platform and share your latest blog posts, client work, and industry insights.

Engage with other copywriters and potential clients by commenting on their posts and joining relevant groups.

Use hashtags to increase your visibility and reach a wider audience.

Consider running targeted ads on social media to promote your services to your ideal clients.

Network and Cold Pitch

Networking is essential for building relationships and finding new clients as a freelance copywriter.

Attend industry events, join online forums and groups, and connect with other copywriters and marketers in your niche.

Don’t be afraid to reach out to potential clients directly through cold emailing or LinkedIn messages.

Craft a compelling pitch that highlights your expertise and how you can help them achieve their business goals through effective copywriting.

Follow up with prospects regularly and offer value upfront, such as a free consultation or a sample of your work.

Offer Exceptional Client Service

Delivering high-quality work and exceptional client service is the key to building a thriving freelance copywriting business.

Communicate clearly with your clients throughout the project, from the initial briefing to the final delivery.

Meet deadlines, respond promptly to feedback and revisions, and go above and beyond to ensure your clients are satisfied with the final product.

Ask for testimonials and referrals from happy clients to attract more business and build your reputation as a reliable and skilled freelance copywriter.


Building a successful freelance copywriting business from scratch takes time, effort, and dedication.

By honing your writing skills, finding your niche, creating a strong brand, and marketing your services effectively, you can attract high-paying clients and build a thriving career as a freelance copywriter.

Remember to continuously improve your craft, stay up-to-date with industry trends, and deliver exceptional value to your clients.

With persistence and hard work, you can turn your passion for writing into a profitable and fulfilling freelance copywriting business.


What does a freelance copywriter do?

A freelance copywriter is a professional writer who creates compelling, persuasive content for businesses and individuals on a project basis.

They write various types of copy, such as website content, blog posts, ad copy, email newsletters, product descriptions, and more.

Freelance copywriters help businesses engage their target audience, communicate their brand message, and drive conversions through effective writing.

They work independently, often remotely, and collaborate with clients to understand their needs and deliver high-quality content that meets their objectives.

How do I start as a freelance copywriter?

To start as a freelance copywriter, follow these steps:

  1. Develop your writing skills through practice, courses, and workshops.
  2. Choose a niche that aligns with your expertise and passions.
  3. Create a professional website showcasing your portfolio and services.
  4. Build your online presence through social media and networking.
  5. Reach out to potential clients through cold pitching and marketing.
  6. Deliver exceptional work and client service to build your reputation.

Starting a freelance copywriting business requires dedication, hard work, and continuous learning.

Focus on honing your craft, marketing your services, and building strong relationships with clients to set yourself up for success.

What is the salary of a freelance copywriter?

The salary of a freelance copywriter varies depending on factors such as experience, niche, location, and project scope.

According to PayScale, the average hourly rate for a freelance copywriter in the United States is $29.92, with a range of $14.52 to $81.10 per hour.

However, experienced copywriters in high-demand niches can command much higher rates, often ranging from $50 to $150 per hour or more.

Freelance copywriters typically charge by the project, hour, or word count, and their income can fluctuate based on the volume and type of work they secure.

With dedication and skill, freelance copywriters can build a lucrative career on their own terms.

Is freelance copywriting easy?

While freelance copywriting offers flexibility and the opportunity to turn your passion for writing into a career, it’s not necessarily easy.

Successful freelance copywriters need to have strong writing skills, business acumen, and marketing savvy.

They must be able to manage their time effectively, communicate with clients, and continually seek out new projects to maintain a steady income.

Freelance copywriting also requires resilience and the ability to handle rejection, as not every pitch or project will be successful.

However, for those who are dedicated to honing their craft and building their business, freelance copywriting can be a rewarding and fulfilling career path.

With persistence and hard work, anyone can develop the skills and knowledge needed to succeed as a freelance copywriter.

Which type of copywriting pays the most?

The type of copywriting that pays the most varies depending on factors such as industry, niche, and the copywriter’s experience and reputation.

However, some of the highest-paying copywriting niches include:

  1. Financial copywriting: Writing for banks, investment firms, and financial services companies.
  2. Medical copywriting: Creating content for healthcare providers, pharmaceutical companies, and medical device manufacturers.
  3. Tech copywriting: Writing for software companies, tech startups, and IT services providers.
  4. Direct response copywriting: Crafting persuasive sales letters, email campaigns, and landing pages that drive conversions.
  5. Brand copywriting: Developing brand messaging, tone of voice, and content strategies for large corporations and agencies.

Copywriters who specialize in these niches and have a proven track record of delivering results can command premium rates for their services.

Additionally, copywriters who offer a wide range of services, such as content strategy, SEO optimization, and email marketing, can increase their earning potential by providing a comprehensive solution to their clients’ needs.

Can I do copywriting on my phone?

While it’s possible to do some aspects of copywriting on a phone, it’s not the most practical or efficient way to work.

Copywriting often involves research, ideation, and the creation of long-form content, which can be challenging to do on a small screen with limited functionality.

However, there are some copywriting tasks that you can do on your phone, such as:

  1. Jotting down ideas and inspiration when you’re on the go.
  2. Responding to client emails and messages.
  3. Proofreading and editing short pieces of content.
  4. Posting updates and engaging with your audience on social media.

To be a successful freelance copywriter, it’s recommended to have a dedicated workspace with a computer, keyboard, and reliable internet connection.

This setup allows you to work efficiently, access necessary resources, and communicate effectively with clients.

While a phone can be a useful tool for staying connected and capturing ideas, it’s not a substitute for a proper work environment and the tools needed to produce high-quality copywriting work.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.