7 AI Tools Every Small Business Needs

Hey everybody! Welcome back. How can small businesses use AI today? I’m going to tell you about seven ways that small businesses can use AI today.

Now, small businesses face real immense challenges today, everything from stiff competition to limited resources. But artificial intelligence is bringing new ways and new opportunities to level the playing field through smarter branding, marketing, and overall strategy.

So, AI tools can now analyze market trends and consumer behavior and suggest marketing strategies for you. And this means, as a small business, you can make data-driven decisions about your business rather than just guessing about what the right thing to do is.

So let’s explore seven ways that even the smallest business can utilize AI to build awareness, connect with customers, and grow into new markets. But first of all, I want to give a special shout out and thanks to high level for sponsoring this article.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.

Affordable AI Tools for Content Creation

Alright, number one: content creation. Content creation is where AI really shines, and it’s a godsend for small businesses that need to get into the content game but have limited resources to do so.

For Content creation, tools like Claude, Bard, Gemini, ChatGPT, and Mistrial (large language models) can help generate initial drafts. They can suggest topics based on trending keywords, they can create long-form articles and posts, and they can even give you the best title that’s going to return the best engagement.

But AI isn’t perfect. You have to do some fact-checking because AI does make mistakes, and also do a bit of rewriting for quality control to be sure you infuse your AI-generated pieces with your Brand’s unique voice and an appropriate personality.

These affordable AI tools for content creation are a game-changer for small businesses that want to produce high-quality, engaging content without breaking the bank.

Social Media Game Changer with Affordable AI Tools

Number two: social media. Social media presents a massive opportunity for customer engagement for small businesses, but it also requires constantly creating content and monitoring conversations across networks.

In social media, AI-driven analytics tools can track engagement, suggest the best times to post, and even identify your most influential followers. This means more targeted and effective social media strategies, and you can also use it to Benchmark your social media efforts against your competition to recommend new types of video, imagery, or copy that’s going to return even greater views, shares, and follows for you.

Now, one great tool to do this is Sprout Social. It’s an intelligent social media management platform that analyzes audience demographics, engagement rates, optimal posting times, and even gives you competitor comparisons. It provides recommendations to improve your social strategy. It’s an amazing tool.

There’s another tool called HootSuite you might have heard of. It’s an all-in-one social media manager with auto-scheduling, audience insights, content analytics, all powered by AI, and it offers recommendations to increase reach and conversion for each social network that you post on.

Another great (affordable AI tool) is BuzzSumo. BuzzSumo is an AI-fueled Discovery and monitoring tool to help you uncover social sharing Trends and personalized content ideas based on influential and viral existing posts in any niche. And it’s ideal for maximizing the impact of your blog and your social content.

These affordable AI tools for social media are a must-have for small businesses looking to optimize their social media presence and stay ahead of the competition.

Affordable AI Tools for Email Marketing Personalization

Number three is email marketing personalization. Email marketing remains one of the highest-returning channels for small businesses, yet effectively personalizing messages at scale can be really tough.

New AI email suites get to know each subscriber through past engagement tracking while also segmenting your customers into lookalike groups that are most likely to share interests or share purchase intent signals with each other. And from there, AI subjects every subscriber to the optimal send time, message tone, email length, and product recommendations that are tailored just to them.

This drives dramatically higher open and click rates and directly impacts customer lifetime value. I tell you, even modest-size email lists of a few thousand people can benefit from 20 to 40% greater email Revenue thanks to AI-powered personalization.

And in my opinion, here’s the best AI-driven all-in-one email marketing tool: it’s called Highlevel. Highl level is an all-in-one software that combines CRM, email marketing, landing pages, contracts, proposals, SMS marketing, and even more with built-in automation that’s powered by AI.

Here are just some of the ways that Highl level enables AI-driven personalization and marketing. It includes things like Dynamic email content and SMS messages that are personalized for every subscriber based on their interests and their engagement history.

It also gives you automated workflows that send subscribers tailored messages and offers over customized time frames. Highl evel also offers AI-optimized landing pages and ad creation that are all based on high-performing elements that are identified from your previous campaigns. It also does lead scoring and routing using machine learning to identify sales-qualified prospects.

These affordable AI tools for email marketing personalization can help small businesses create highly targeted and effective email campaigns that drive real results.

Highl level’s automation allows small teams to achieve really great results without straining your limited resources. So I want you to go below the article and click on the affiliate link which has a special offer attached that’s going to give you a free trial with absolutely no risk. So I want you to check out Highlevel today.

Leveraging Consumer Insights with Affordable AI Tools

Number four: leveraging consumer insights. Understanding competitive product offerings, their pricing, their campaigns, and their search approaches is really useful, but it’s also Super Time-intensive to gather, and lots of small businesses have no idea where to start on this.

So new insights and competitor tracking software Solutions leverage AI to automatically mine numerous data sources on key competitors in your space. And at a glance, you can see the latest marketing incentives, the SEO tactics, the ad spend levels, the buyer feedback, and also more important information than that, that your business can make decisions on without constantly doing manual research.

Here are some affordable AI tools that you can use to leverage competitor insights. The first one is SEMrush. SEMrush is a digital marketing Suite that features AI-driven competitor analysis to track your competition’s organic and Paid search efforts, their top performing keywords, their backlinks, their social visibility, their PPC ad history, and even more. Small businesses can get really powerful data to shape their strategy from SEMrush.

Another one is SpyFu. SpyFu utilizes AI to automatically surface valuable data on competitor keywords, Pay-Per-Click ads, organic ratings, backlinks, website changes, and search optimization strategies. Small businesses can reverse engineer what’s working for their competitors so they can do it even better.

Another great (affordable AI tool) is Contantino. This AI sales intelligence platform delivers actionable Intel On Target accounts, new Cycles, their trigger events, contacts, their org charts, the Technologies they’re using, and other signals that help small businesses pitch their sales products at the right time in an informed matter for really improved conversions.

Now these are all monthly subscription-based tools with pricing that scales for small businesses, so you can leverage them to get robust competitor data that only AI automation can efficiently get for you. And it democratizes marketing intelligence gathering so small Brands can really punch above their weight.

Getting Found Locally with Affordable AI Tools

Number five is getting found locally. Ranking for local search results is really vital for any small business, but optimizing your Google My Business listing with good content is really time-consuming.

New AI tools automatically publish posts, respond to reviews, and update listings and analyze metrics for your location pages. They help you stand out amongst the pack and your competitors by building recognition and conversions in your geographic area. Local SEO saves tons of hours weekly.

And I want you to check out Moz Local. It’s a great (affordable AI tool) for this. Moz Local is a robust search engine management platform that leverages machine learning to optimize Google My Business listings for maximum visibility for you locally.

And it has key features like automated data aggregation from local directories and business databases to keep all listing details consistent and error-free. It also has intelligent listing distribution to push outdated business information out to 100 plus national and local databases.

Moz Local makes hands-off local SEO easy, so smaller Brands can focus time on customers rather than listings, as artificial intelligence handles the heavy lifting to drive more nearby customer conversions by optimizing your ability to be found locally.

Using Affordable AI Chatbots for Customer Engagement

Number six: using chatbots for customer engagement. Today, people expect instantaneous, personalized interactions, but most small businesses can’t provide 24/7 call center support or immediate SMS messaging or text replies.

Now chatbots have come a very long way in the last year, and I know they have a bad rap, but if you use them right and feed them with the right data and info, they can mean the difference between a sale and a prospect leaving frustrated.

Intelligent chatbots offer a solution by answering common questions, routing inquiries, and gathering helpful customer data like purchase history and communication preferences. And they engage visitors instantly on your website and across messaging apps at any hour for a fraction of human support costs.

There are many affordable AI chatbot tools available these days, like Drift, ManyChat, Botsify, and more. These can be a game-changer for small businesses looking to provide excellent customer service without breaking the bank.

Turning Browsers into Buyers with Affordable AI Tools

And the seventh way that small businesses can use AI is turning browsers into buyers. On average, only 2 to 3% of website visitors convert into paying customers for small businesses. And lifting this number requires understanding each visitor’s needs and steering them towards the best products and services.

An AI visitor Behavior Analysis can track browsing clicks, geolocation, and other engagement signals in real time to build Anonymous customer profiles. And you can instantly identify topics and products resonating with your visitors to improve your on-site search, your website recommendations, and also your calls to action.

The reason results of using AI for this often double or even triple conversions. And there are two specific AI software tools that small businesses can use to turn website visitors into buyers.

The first one is Instapage. Instapage is an AI assistant that provides live website visitor recordings and heatmaps to identify high-opportunity user paths and roadblocks. And then the AI makes specific page and copy recommendations to optimize conversion bottlenecks.

And the second (affordable AI tool) I want to recommend is Usermind. This is a customer Journey analytics platform that builds machine learning models to predict what website visitors are most sales-qualified based on their behavioral signals.

The AI then triggers tailored push notifications and messaging to guide high-scoring prospects into conversion funnels. Both Instapage and Usermind amp up the possibilities for small businesses. They analyze and implement personalization for anonymous traffic that now makes it data-driven instead of guesswork, and it’s always going to lift conversion rates.

Now, today, the opportunities for small businesses are increasingly bright, thanks to AI. It once was only for really big corporations to use AI, and now that playing field is really getting leveled for small businesses.

By being the first in your field to welcome AI Solutions, you can gain a real early advantage over competition who fail to adopt and adapt these new technologies. You want to work smarter, not only harder, in order to set your brand up for long-term success. Every small commitment that you make to AI capabilities today leads to more outsize returns tomorrow.

So that’s just some of the ways that small businesses can use AI, and there are more hitting the market every day. Now, if you want to stay up-to-date on all the developments for Branding and marketing for small businesses, hit the Subscribe button, bang that notifications Bell.

And also, if you’re interested in a really amazing all-in-one SaaS tool to leverage AI for small businesses, check out Highlevel. It’s an amazing CRM platform, and there’s a link in the description below that’s going to get you a free trial with absolutely no risk. So check out Highlevel. And with that, thanks again for reading! See you next time!

FAQs:

The world of AI is becoming increasingly accessible, with a range of tools available at various price points. Here’s a breakdown to address your queries about AI tool costs:

Is there a free AI tool?

Absolutely! There’s a growing selection of free AI tools catering to diverse needs. From creative writing assistance to image generation, you can find free AI tools to experiment with and potentially integrate into your workflow. However, it’s important to be aware of limitations that often come with free plans. These might include:

• Usage quotas: Limits on how much you can use the tool per month or day.
• Reduced features: Free plans may not offer all the functionalities available in paid versions.
• Watermarks: Free AI-generated content might have watermarks attached.

How much does an AI tool cost?

AI tool costs vary significantly depending on the specific tool, its features, and the level of service offered. Here’s a general breakdown:

• Free: As mentioned earlier, there are free AI tools available with limitations.
• Freemium: Many AI tools offer freemium plans with basic functionalities and paid upgrades for extended features and higher usage limits. Prices typically range from a few dollars to tens of dollars per month.
• Paid Plans: Paid plans offer the full range of features and higher usage quotas. Prices can vary greatly depending on the complexity of the tool and the provider. Some basic paid plans might start around $25 per month, while advanced AI tools can reach hundreds or even thousands of dollars per month.

What is the cheapest writing AI?

Several free and freemium writing AI tools are available. Here are a couple of options to explore:

• Writesonic: Offers a free plan with limited features for generating creative text formats. Their paid plans start at affordable rates.
• Quillbot: Provides a freemium plan with basic paraphrasing, summarizing, and grammar checking functionalities. Upgraded plans unlock more features.

Can I use Google AI for free?

Yes, Google offers some free AI tools through its cloud platform, Google Cloud. Here are a couple of examples:

• Google Translate: Translate text between languages, suitable for basic communication needs.
• Cloud Text-to-Speech: Convert text into natural-sounding speech (limited free tier), useful for creating voiceovers or presentations.

It’s important to remember that free tiers for Google Cloud services often have limitations on usage.

Choosing the Right AI Tool:

The best AI tool for you depends on your specific needs and budget. Consider exploring free and freemium options to get acquainted with AI functionalities. When considering paid plans, identify the features you need most and compare pricing across different providers.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.