How Tinder Can Make You a Million Dollar Copywriter
Have you ever considered that Tinder can make you a million dollar copywriter? It may sound crazy, but hear me out. I recently discovered that the secrets to writing killer copy lie within the realm of online dating apps, specifically Tinder. By analyzing and deconstructing the elements of a successful Tinder profile, I’ve unlocked a treasure trove of insights that can be applied to crafting compelling sales copy. In this blog post, I’ll share with you how Tinder can revolutionize your approach to copywriting and help you create content that captivates and converts.
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Table of Contents
The Power of a Tinder Profile:
A Tinder profile is essentially a landing page, designed to capture attention and entice potential matches to swipe right. Just like in copywriting, the goal is to stand out from the crowd and make a lasting impression. The key to success lies in understanding the psychology behind what makes people tick and what motivates them to take action.
To illustrate this point, let’s take a look at some real-life examples of Tinder profiles. I’ve come across countless profiles that are generic, boring, and fail to showcase any personality. These profiles are the equivalent of bland, uninspired sales copy that fails to resonate with the target audience.
On the other hand, the profiles that truly shine are those that incorporate elements of novelty, uniqueness, and excitement. They break the pattern of mundane swiping and demand attention. By applying the same principles to your copywriting, you can create content that stops scrollers in their tracks and compels them to engage.
Crafting a Killer Tinder Profile:
So, how do you create a Tinder profile that stands out and gets results? It all starts with understanding the “NUEEPH” formula. This acronym stands for New, Unique, Exciting, Easy, Predictable, and Huge. Let’s break it down:
New: Your copy should introduce something fresh and novel that hasn’t been seen or heard before. This activates the ventral tegmental area in the brain, which is responsible for novelty-seeking behavior and triggers a dopamine release.
Unique: Highlight what sets you apart from the competition. Show your personality and quirks in a way that makes you memorable and interesting.
Exciting: Inject some humor, wit, and playfulness into your copy. Make it engaging and entertaining, so people can’t help but keep reading.
Easy: Keep your message simple and straightforward. Don’t overcomplicate things or use jargon that might confuse or alienate your audience.
Predictable: While novelty is important, people also crave familiarity and predictability. Use tried-and-true copywriting techniques that have been proven to work.
Huge: Emphasize the big benefits and potential outcomes of engaging with your product or service. Paint a picture of the transformative impact it can have on their lives.
By incorporating these elements into your Tinder profile (and subsequently, your copywriting), you’ll be well on your way to creating content that stands out and gets results.
The Art of the Pattern Interrupt:
One of the most powerful techniques used in successful Tinder profiles is the pattern interrupt. In a sea of generic profiles, something unexpected and surprising can immediately grab attention and make people pause.
For example, imagine coming across a profile that starts with, “Married to a hot Latina, two kids, one French bulldog named Mustard. Just looking for some side action.” It’s a bold and shocking opening line that immediately breaks the pattern of typical Tinder profiles. Even if it’s followed by a “Just kidding,” it’s already accomplished its purpose of capturing attention and piquing curiosity.
In your copywriting, look for ways to disrupt the usual flow and introduce something unexpected. It could be a provocative headline, a surprising statistic, or a bold claim. The goal is to snap people out of their passive scrolling and make them actively engage with your content.
The Power of Disqualification:
Another effective technique used in Tinder profiles is disqualification. By setting specific criteria or preferences, you’re essentially filtering out the people who aren’t a good fit and attracting those who are.
For example, a profile might say something like, “If you sing early 2000’s R&B in the shower and love spontaneous adventures, then shoot me a message.” This type of copy speaks directly to a specific type of person and creates a sense of exclusivity. It shows that you’re not just looking to match with anyone, but rather, you have standards and are selective in your choices.
In your copywriting, consider how you can use disqualification to your advantage. Identify your ideal customer or client and craft your message to resonate with them specifically. Don’t be afraid to alienate those who aren’t a good fit – it’ll only make your copy more effective in reaching the right audience.
The Art of Humble Bragging:
While it’s important to showcase your strengths and accomplishments, nobody likes a braggart. That’s where the art of humble bragging comes in. Instead of listing off your achievements in a boastful manner, find ways to weave them into your narrative in a more subtle and relatable way.
For example, a Tinder profile might say, “Sold my last two companies, but still have a chip on my shoulder. Plotting and scheming my next move.” This type of copy highlights impressive accomplishments (selling two companies) while also showing vulnerability and relatability (still having a chip on the shoulder).
In your copywriting, look for opportunities to showcase your expertise or success stories in a way that feels authentic and down-to-earth. Share your struggles and challenges alongside your triumphs. This will make you more human and approachable to your audience.
The Importance of a Strong Call to Action:
No Tinder profile (or piece of copy) is complete without a strong call to action. After all, the goal is to inspire people to take a specific desired action, whether it’s swiping right, sending a message, or making a purchase.
A great call to action on a Tinder profile might be something like, “If you believe everything in life is better with hot sauce and you’re up for an adventure, then shoot me a message. I’m super selective, so don’t feel bad if I don’t reply – I know you do the same thing all the time.”
This call to action is effective because it’s specific, playful, and creates a sense of urgency. It also shows that you understand and relate to the other person’s experience on the app.
In your copywriting, always include a clear and compelling call to action. Tell your readers exactly what you want them to do next and make it easy for them to follow through. Use action-oriented language and create a sense of urgency or scarcity to encourage immediate action.
Real-World Examples:
To further illustrate how the principles of Tinder copywriting can be applied to real-world businesses, let’s take a look at a few examples.
First, there’s The Last Crumb, a company that sells luxury cookie boxes through limited-time drops. Their unique selling proposition is that their cookies are so delicious, they’re “worthy of a Michelin star.” By positioning their product as something rare, exclusive, and of the highest quality, they’ve been able to generate massive buzz and sell out their drops in minutes.
Another example is High Smile, a teeth whitening brand that uses playful, attention-grabbing ads to stand out in a crowded market. One of their most successful ads features a purple bottle leaking a high-pressure stream of water, with the headline “Meet the V34 Color Corrector.” By introducing a new and intriguing product with a mysterious name, they’re able to capture attention and drive curiosity.
Finally, there’s Mid-Day Squares, a chocolate bar company that uses storytelling in their ads to differentiate themselves. In one ad, they ask, “Why did it take Hershey seven decades to add a chocolate bar to the front of their packaging?” This unexpected question hooks the viewer and sets the stage for a compelling narrative about their own product.
Conclusion:
In conclusion, the principles of Tinder copywriting can be a game-changer for anyone looking to improve their sales copy and conversion rates. By understanding what makes people tick and what motivates them to take action, you can craft messages that resonate and inspire.
Remember, the key is to be new, unique, exciting, easy, predictable, and huge. Use pattern interrupts, disqualification, humble bragging, and strong calls to action to make your copy stand out and get results.
Whether you’re writing a Tinder profile or a sales page, the same principles apply. So, the next time you sit down to write copy, channel your inner Tinder marketer and watch as your conversion rates soar. Who knows, Tinder might just make you a million dollar copywriter after all.
We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.
