How Smart Creators Are Turning These Formats Into Steady Monthly Income
UGC video styles are quietly making certain creators rich every single month — and most people scrolling past those videos have no idea how the money flows.
Brands across the world are spending billions on short, real-looking video content made by everyday people.
These are not Hollywood productions.
They are clips filmed on phones, recorded in kitchens, shot in cars, and shared from bedrooms — and companies pay for them on a recurring basis because they work better than almost anything else.
If you have ever wondered why some creators earn steady income without being famous, this is exactly why.
They know which video formats brands want, and they deliver those formats consistently month after month.
Platforms like flipitai are built for this exact moment — connecting creators who understand these styles with the brands and flippers ready to pay for them every single month without pause.
The UGC market grew 47% year over year in 2025, and the broader creator economy is projected to reach $528 billion by 2030.
That means the window to profit from these video styles is wide open right now — but only if you know which ones brands actually keep buying.
This article breaks down all 7 of them, one by one, so you can start creating, pitching, and earning immediately.
Table of Contents
Why Brands Keep Coming Back Every Month
Before diving into the 7 styles, it helps to understand why brands do not just buy one video and move on forever.
The answer is simple: UGC video styles perform differently every week depending on platform algorithms, trending sounds, seasonal behavior, and audience mood.
A product demo that converts well in January may feel stale by March, so brands need fresh content on a rolling basis to stay relevant and visible.
This is not a one-time purchase model — it is a subscription mindset, and smart creators have figured out how to plug into that recurring demand.
Brands also use different UGC video styles for different parts of their sales funnel, meaning they often need multiple creators producing multiple formats at the same time.
A company might need unboxing videos for top-of-funnel awareness, testimonials for the middle of the funnel, and tutorial content to close the sale at the bottom.
That is three separate formats, three separate payments, and three separate creators — all running simultaneously in the same month.
Understanding this ecosystem is what separates creators who earn one-off payments from creators who build predictable, reliable monthly income.
Platforms like flipitai are designed to help creators stay plugged into this recurring demand by matching them with brands who need consistent content delivery on an ongoing basis.
Video Style #1 — The Unboxing Video
What It Looks Like and Why Brands Need It Monthly
Picture someone sitting at a table, a brown cardboard box in front of them, their phone propped on a small stand and the recording light glowing red.
They pull the tape off slowly, their hands visible in the frame, talking casually about what they ordered, why they chose it, and what they were hoping to find inside.
The lighting is natural — a window to the left — and there is no perfect background, just a normal home environment that feels lived-in and real.
That is an unboxing video, and it is one of the most reliably paid UGC video styles on the market today without question.
Brands that sell physical products pay for unboxing content on a recurring basis because the first impression of receiving a product is one of the most persuasive moments in any buyer’s journey.
Every time a brand launches a new product variant, a seasonal bundle, or a limited edition SKU, they need a fresh unboxing video to pair with it across social platforms.
Creators who specialize in this format find themselves receiving new products and new briefs month after month with consistent payment reliably attached to each delivery.
The key to a great unboxing video is never looking scripted — the camera should feel like a friend watching over your shoulder, not a director on a film set calling action.
Video Style #2 — The Talking Head Testimonial
The Video Format That Closes Sales Better Than Any Ad
Imagine a woman in her mid-thirties sitting in her living room, a clean but casual background behind her, speaking directly into the camera about a skincare product she has been using for three weeks.
She is not reading from a script.
She pauses, she fumbles slightly over a word, and then she laughs — and that imperfect, human moment is exactly why this video style converts so powerfully and consistently.
Talking head testimonials are among the most sought-after UGC video styles because they simulate word-of-mouth recommendation, which remains the single most trusted form of marketing that has ever existed.
Brands running paid advertising on TikTok, Instagram Reels, and YouTube Shorts use these videos as ad creatives because they blend seamlessly into organic social feeds without triggering the defensive instinct that traditional ads do.
They pay for new testimonials every month because audiences develop ad blindness quickly, and a fresh face with a fresh, genuine story keeps the content feeling new.
A creator who delivers convincing, natural testimonials can build long-term relationships with brands who pay monthly retainers just to keep that face appearing in their regular ad rotation.
flipitai connects creators who excel in this format with brands and flippers actively searching for reliable monthly partners across all UGC video styles.
Video Style #3 — The Tutorial or How-To Video
Teaching on Camera Is One of the Highest-Paying UGC Formats
Think about a creator standing at a bathroom counter, products lined up neatly in front of them, walking the camera through a five-step morning routine with the brand’s product at the center of each step.
Their voice is steady and clear, they show each action in real time, and by the end the viewer knows exactly how to use the product and feels capable of doing the same thing themselves.
Tutorial and how-to UGC video styles are among the most valuable formats brands pay for because they reduce buyer hesitation at the exact moment a potential customer is making a decision.
When someone watches a tutorial and thinks “I could do that,” the barrier between wanting and buying nearly disappears in an instant.
Brands in beauty, fitness, tech, home goods, food, and personal finance all rely on tutorial content to drive conversions, and they need new tutorials regularly as seasons shift and products evolve.
A creator who can explain things clearly and make any process look easy is a genuine asset to any brand — and brands are willing to pay premium monthly rates for that specific skill.
The format also pairs beautifully with search platforms like YouTube and Pinterest, where tutorial content has a long shelf life and continues driving organic traffic for months after it is first published.
flipitai positions tutorial-style UGC video content in front of brand buyers who are specifically and repeatedly searching for this format on a recurring monthly basis.
Video Style #4 — The Day-in-the-Life Integration
When Brands Want to Live Inside a Creator’s Real Day
Visualize a creator waking up, their phone propped on the nightstand, filming themselves going through a normal morning — making coffee, getting dressed, heading out the door — but naturally weaving a brand’s product into each stage of that routine.
The product does not feel forced into the video at all.
It appears as part of life, the way any product a person genuinely uses would show up in their day without needing a formal commercial-style introduction.
Day-in-the-life is one of the most powerful UGC video styles for brands because it creates context and lifestyle association rather than delivering a direct sales pitch.
When a viewer sees someone they relate to using a product as part of a life they admire or recognize, they begin associating that product with that lifestyle — and that association drives purchase intent at a deep, emotional level.
Brands in wellness, fashion, food, personal care, and productivity are especially hungry for this format because their products are built for daily use, and showing real daily use is the most honest and compelling way to sell them.
Creators who can document real routines in a visually engaging way, and integrate products without breaking the natural flow, find brands approaching them for monthly retainer deals that renew reliably.
Flippers working through flipitai can also license and repurpose day-in-the-life UGC video assets across multiple brand campaigns, multiplying the income potential of a single well-produced video beyond the initial payment.
Video Style #5 — The Before and After Transformation
The Most Emotionally Powerful Format in UGC History
Picture a split screen: on the left, a cluttered and chaotic room with clothes on the floor, surfaces buried under random objects, and poor lighting making everything look dull and heavy and exhausting.
On the right, the same room after a weekend organization project — clean surfaces, coordinated storage bins, warm lighting, and an atmosphere so calm it makes the viewer exhale with relief just looking at it.
Somewhere between the two sides, a product used in the transformation is tagged and mentioned naturally — not aggressively, not with a bright buy-now arrow, but as an honest part of the story of the change.
Before and after UGC video styles tap directly into one of the most powerful emotions in consumer psychology: the universal desire for change and the hope that a product can bridge the gap between a current state and a better one.
Brands in home decor, fitness, skincare, hair care, cleaning, and personal development all rely heavily on this format, and they return to it month after month because transformation is timeless as a theme regardless of season.
Creators who document genuine transformations — real before states and real after results — earn significantly more trust and significantly more recurring brand partnerships than creators who produce polished content that feels staged or exaggerated.
The raw, honest nature of the transformation is the product, and brands are willing to pay premium rates for that authenticity on a monthly basis without hesitation.
flipitai helps creators who specialize in transformation-style UGC video styles build systematic monthly income by connecting them directly with brands that need this recurring format to drive conversions.
Video Style #6 — The Product Comparison Video
Why Brands Pay for Honest Competitor Comparisons
Imagine a creator sitting at a desk with two competing products side by side, going through a point-by-point comparison — price, quality, ease of use, packaging, ingredients, and real results — concluding with a clear personal recommendation backed by their actual experience.
This video style might seem risky for a brand at first glance, but it is actually one of the most trusted and highest-converting UGC video styles in the entire landscape.
When a creator honestly compares a brand’s product against a competitor and chooses it based on real experience, that recommendation carries the full weight of an independent review rather than a sponsored placement.
Viewers already in research mode — actively comparing options before making a purchase — find exactly the content they are looking for, and conversion rates from this format are among the highest measured in UGC marketing data.
Brands pay for comparison content on a monthly basis especially when new competitor products enter their market, when they launch improvements to existing products, or when they want to own specific value-based conversations around price or quality.
Creators who build a reputation for fair, detailed, well-reasoned comparisons become trusted voices in their niches and attract premium monthly brand partnerships that grow more valuable over time.
The comparison format also performs exceptionally well in search because viewers actively type “product A vs product B” queries in the thousands every single day across every major platform.
flipitai connects comparison-style UGC video creators with the right brand partners who benefit most from this honest, research-focused content format that drives high-intent buyers to purchase decisions.
Video Style #7 — The Challenge or Trend Participation Video
The Format Brands Pay For to Ride Cultural Waves
Picture a creator jumping onto a trending TikTok audio clip, recreating a viral challenge format, but seamlessly incorporating a brand’s product into the execution — not as an interruption to the trend but as a natural and entertaining part of the whole experience.
The video feels like pure entertainment on the surface.
The brand presence is subtle, fun, and aligned with whatever emotion or humor the trend is channeling in that specific moment on that specific platform.
Challenge and trend participation UGC video styles are some of the most time-sensitive and highest-demand formats in the market, which is exactly why brands fund them so consistently and so urgently.
When a cultural moment is happening on social media, brands have a narrow window — sometimes just 48 to 72 hours — to get relevant content into the feed before the trend fades and the algorithm moves its attention elsewhere.
They cannot produce that content in-house fast enough, so they pay UGC creators already embedded in platform culture who can move quickly and authentically without sacrificing the genuine feel that makes these videos work.
Creators who are active on TikTok and Instagram daily, who understand trend cycles and can produce content quickly, command significant monthly income from brands willing to pay premiums for both speed and cultural credibility.
The recurring nature of trends — entirely new ones emerging every single week — means this is not a format brands buy once, but one they fund continuously throughout the year alongside every other UGC video style in this list.
How to Turn These 7 Styles Into Monthly Income
The Creator Strategy That Builds Recurring Brand Revenue
Understanding UGC video styles is one thing — building a system that converts that knowledge into consistent monthly income requires both strategic thinking and the right platform infrastructure.
The most successful UGC creators do not wait for brand deals to find them; they proactively position themselves as specialists in two or three of the formats above and make it easy for brands to find, evaluate, and hire them on a recurring basis.
A strong UGC portfolio should include at least one polished, representative example of each video style a creator wants to be hired for, clearly labeled so a brand buyer or flipper can quickly assess quality and fit.
Creators who join flipitai gain access to a platform specifically designed to connect their UGC video capabilities with brands and content flippers who are actively sourcing these exact formats on a recurring monthly basis.
On the flipper side of this ecosystem, professionals who manage and redistribute UGC content at scale use flipitai to source, license, and monetize creator content across multiple brand campaigns running simultaneously.
This dual-sided marketplace means that the same piece of content a creator produces can generate income not just once from the original brand brief, but multiple times as flippers repurpose and redistribute it across campaigns.
Creators who understand this dynamic structure their content with reuse and licensing in mind from the very start, which significantly multiplies the income potential of every single video they produce and deliver.
The path to monthly recurring income from UGC video styles is not about chasing viral moments — it is about delivering consistent, brand-ready formats on a reliable schedule, which is the core promise of the flipitai creator ecosystem built for exactly this purpose.
What Brands Are Really Buying When They Pay Monthly
The Psychology Behind Recurring UGC Investment
When brands pay monthly for UGC video styles, they are not just buying footage — they are buying trust, relatability, platform-native aesthetic, and the ability to reach audiences who have grown immune to traditional advertising formats.
Research consistently shows that consumers trust peer recommendations more than any form of branded content, and UGC is the closest digital equivalent of a peer recommendation available at commercial scale today.
The formats in this article each target a specific psychological moment in the buyer’s journey — curiosity, research, desire, comparison, decision, and action — which is why smart brands layer multiple UGC video styles simultaneously rather than choosing just one.
Brands who understand this invest in several video styles at once because different viewers are at different stages of the decision process at any given moment across any given platform.
A creator who can produce across several of these UGC video styles is exponentially more valuable than one who produces only a single format, which is why versatility is one of the most financially rewarding traits a creator can develop in the current market.
Flippers using flipitai leverage this insight by building libraries of multiple UGC video styles that they can offer to brands as complete content packages rather than isolated, individual assets.
Understanding the psychology behind each video format — not just the mechanics of filming it — is what separates creators earning $300 per video from creators earning $3,000 per video in the exact same niche.
Brands are ultimately buying certainty: that their message will land in an authentic voice, in a format their audience trusts, on a platform their audience actively uses — and consistent UGC video styles delivered through the right ecosystem are the most reliable way to provide that certainty every month.
Conclusion — Start Creating the Styles Brands Keep Buying
The 7 UGC video styles in this article are not passing trends — they are rooted in how human beings actually make purchase decisions, which means they will remain valuable as long as people buy things and brands exist to sell them.
Unboxings build first impressions.
Testimonials build trust.
Tutorials reduce hesitation.
Day-in-the-life videos build lifestyle association.
Transformations build genuine hope.
Comparisons serve research-stage buyers who are almost ready to decide.
And challenge videos ride cultural energy to reach entirely new audiences at speed.
Every one of these UGC video styles is being purchased by brands right now, this month, and every month going forward — and the only real question is whether your content is in the conversation when they go looking for their next creator.
The smartest first move is to produce strong sample videos in at least two of these styles, build a clear and simple portfolio, and connect it to a platform built specifically for matching creators with brand buyers sourcing recurring monthly content.
flipitai was built precisely for creators who are ready to take their UGC video styles seriously and connect them with brands and flippers who pay consistently for quality, authentic, platform-ready content every single month.
If you are a content flipper scaling UGC distribution across multiple brand campaigns at once, flipitai gives you the dedicated tools and marketplace infrastructure to manage, license, and monetize creator content at scale without limits.
The creator economy is not slowing down — it is accelerating fast, and the creators and flippers who master these 7 UGC video styles today are the ones building consistent, predictable, and growing monthly income as that acceleration continues.
Start with one style, produce it with honesty and real intention, and let the recurring income follow naturally from there.
Ready to connect your UGC video content with brands who pay monthly? Visit flipitai if you are a creator — or head to flipitai if you are a content flipper ready to scale.
We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.
