What Real Sales Data Teaches You About Selling Digital Products

Selling digital products on Etsy is one of the most accessible and financially rewarding ways to build an income online, and the data behind these 10 real Etsy shops will show you exactly why that statement carries so much weight.

A deep dive into real, active Etsy stores revealed something remarkable — ten digital products that have each crossed the $10,000 mark in total sales, with one absolute standout pulling in close to $894,000 from a single listing.

This is not theory, and this is not guesswork.

These are real numbers pulled from real storefronts using a product research tool called flipitai, which gives creators like you access to live Etsy performance data so you can see what is actually selling, how often it sells, and how much it earns.

The lesson here is simple and powerful: you do not need to create something from scratch and hope it works.

You need to find what is already working, understand why it works, and then build your own better, more refined version of it.

That is the strategy the most successful Etsy sellers use, and it is the strategy this article will walk you through using real, verified examples.

If you have been sitting on the fence about starting your own digital product shop, let these numbers push you off that fence and into action.

Why Selling Digital Products on Etsy Works Better Than Most People Think

Before jumping into the actual products, it is worth taking a moment to understand why digital products perform so well on a platform like Etsy.

Unlike physical goods, digital products cost nothing to ship, nothing to restock, and nothing to manufacture after the initial creation.

You create the product once, list it, and it can sell hundreds or even thousands of times without any additional effort from you.

This passive income model is what makes digital products so appealing, and when you combine that model with a platform like Etsy that already has millions of active buyers, the opportunity becomes very real very fast.

The key, however, is not just listing anything and waiting for sales to roll in.

The most successful sellers approach their shops strategically, choosing products that already have a proven demand, pricing them in a way that reflects genuine value, and designing them to solve a specific, real-world problem.

Tools like flipitai make this research process significantly faster and more accurate by surfacing real-time performance data directly from Etsy, so you are never guessing about what the market wants.

With that foundation in place, here are the ten digital products that the data has confirmed are already making serious money.

The 10 Best-Selling Digital Products on Etsy Right Now With Real Numbers Behind Them

1. Canva Website Templates — One Listing Made $14,000 Without Running a Single Ad

Website templates are among the fastest-growing digital products on Etsy right now, and Canva-based versions are leading the charge for a very specific reason.

They are beginner-friendly in a way that most website builders simply are not, requiring no coding knowledge, no technical setup, and no steep learning curve — just drag, drop, and customize.

One particular listing that stood out was a Canva website template designed specifically for UGC and content creators, and it had generated over $14,000 in total revenue.

What made this listing even more striking was its price point: $1,430, which sits far above the typical range of under $50 that most Canva templates are sold for on the platform.

Despite that premium price, the listing was sitting in 18 active shopping carts at the time of the research, with zero paid advertising driving traffic to it.

This is a powerful lesson about perceived value and niche specificity in digital products: when a product speaks directly to a clearly defined audience and delivers something genuinely high-quality, price becomes far less of a barrier.

If you have ever dismissed Canva templates as too competitive or too low-priced to be worth your time, this single data point should completely reframe your thinking.

Platforms like flipitai can help you identify which niches within the Canva template space are underserved and which price points buyers are already comfortable with.

2. Airbnb Welcome Guides and Bundles — A Single Shop Made Over $76,000

The short-term rental market has exploded over the past several years, and Airbnb hosts are actively spending money on digital products that help them present their spaces more professionally and communicate more clearly with guests.

One Airbnb welcome guide listing had already crossed $22,000 in total sales, and the listing directly below it from the same shop had made $15,000, putting that seller’s combined revenue from just two related products at over $37,000.

But the real headline in this niche is the bundled Airbnb product that had pulled in $76,000 in total sales.

This is the bundle strategy at its most effective: instead of selling individual templates at low price points, successful sellers in this space package multiple related digital products together into a higher-value offer that commands a premium price.

Selling a $2 product means you need hundreds of daily transactions to see meaningful income, but a $100 bundle only needs one sale a day to hit the same target.

The math behind bundles is undeniable, and the Airbnb niche proves it works in practice and not just in theory.

If you are exploring how to increase your average order value with digital products, flipitai can show you which bundle categories are performing best in real time.

3. Ebook Templates for Course Creators — $22,000 From a 160-Page Digital Product

The rise of online education has created an enormous secondary market for digital products that support coaches, educators, and course creators in their work.

One ebook template specifically designed for this audience had made $22,000 in total revenue, contained 160 pages, and was sitting in 20 active carts — a strong indicator that it was converting consistently and not just spiking briefly.

What made this finding particularly instructive was the listing sitting directly above it: a massive bundle from a different seller containing over 2,500 templates, which had made over $42,000.

You might expect that difference in scale to translate into a dramatic difference in monthly performance, but when the monthly numbers were compared side by side, the two listings were performing almost identically.

This confirms one of the most important principles in selling digital products: quantity does not automatically equal value in the eyes of the buyer.

A focused, well-designed product that solves a specific problem will consistently outperform a bloated product that tries to be everything to everyone.

Clarity and quality are what drive conversions in this space, and that is a truth that flipitai data backs up across multiple categories.

4. Budget Planners and Financial Templates — $18,000 and Growing Every Month

Personal finance is a need that never goes away, and Etsy buyers are actively purchasing budget planners, savings trackers, and financial planning spreadsheets to help them manage their money more effectively.

The standout listing in this category had made $18,000 in total revenue, was sitting in 20 carts, and continued to generate consistent monthly sales with no signs of slowing down.

A scroll through similar listings in this category revealed a clear pattern: almost all of them were performing well, which suggests a strong and sustained demand for financial digital products rather than a trend that could fade.

The finance niche does come with a mild learning curve, particularly if you plan to create spreadsheet-based products using tools like Google Sheets or Microsoft Excel, but that learning curve is also part of what keeps the competition from being overwhelming.

Sellers who invest the time to understand how to build functional, attractive financial templates are rewarded with a loyal customer base that values practicality over aesthetics.

Using flipitai to explore the sub-niches within financial planning — like debt payoff trackers, sinking funds planners, or business budget templates — can help you find an entry point that aligns with your existing skills.

5. GoodNotes Digital Planners — One Product Crossed $894,000 in Total Sales

This is the number that stops everything.

A single digital planner listing, designed specifically for the GoodNotes app, had generated $894,000 in total sales — a figure that translates to over $1.2 million Canadian dollars from one digital product in one Etsy shop.

That is not a typo, and it is not an outlier from a decade ago.

It is a current, real listing that is still active, still converting, and still proving that digital products can generate life-changing income when they are built for the right platform with the right audience in mind.

What the research also revealed is that nearly all of the top-performing digital planners found across the entire study were made specifically for GoodNotes, suggesting that this ecosystem has an unusually passionate and active buyer base.

If you have been curious about entering the digital planner space, the data strongly suggests that aligning your product with GoodNotes gives you access to an audience that is already primed to buy, already familiar with the platform, and already searching for new planners to add to their collection.

Flipitai can help you identify which styles, sizes, and themes within the GoodNotes planner category are currently trending so you can enter the market with a product that has the best possible chance of success.

6. Instagram Templates — From 54,000-Template Bundles to 50-Template Listings Both Making Thousands

Social media templates are among the most versatile digital products you can create, because they can be adapted to virtually any niche or industry with minimal additional design work.

The top-performing Instagram template bundle found in the research was designed specifically for real estate agents, contained 54,000 templates, and had made $91,000 in total sales while sitting in 20 active carts.

That scale might feel intimidating, but the research also surfaced a colorful retro-styled Instagram template pack with just 50 templates that had still generated $16,000 in revenue.

Two products, wildly different in scope, both succeeding in the same category — and that contrast is the point.

Your success with digital products in this space is not determined by how many files you include; it is determined by how clearly your product speaks to a specific type of buyer and how well your design stands out in a crowded feed.

Niche-specific social media templates for industries like fitness coaching, holistic wellness, law practices, or even local restaurants are all areas where a small, beautifully designed pack can carve out a meaningful share of the market.

Flipitai makes it easy to identify which professional niches are buying social media templates most actively right now.

7. Nursery Wall Art Prints — $50,000 From Three Simple Baby Animal Safari Prints

Wall art is one of those digital product categories that consistently surprises new sellers, because the products themselves can be deceptively simple while still generating impressive revenue.

The standout listing in this category was a set of just three baby safari animal prints — soft, simple, and designed for nurseries — priced at $35 and generating approximately $500 per month in consistent income, with total sales crossing $50,000.

A closer look at the broader nursery print category revealed that this was not an isolated success story; the entire niche was performing well across multiple sellers and styles.

For those who enjoy illustration, watercolor design, or even simple flat-design graphics, nursery wall art is a genuinely accessible entry point into digital products that does not require a massive portfolio to be competitive.

The buyers in this space are parents and gift-givers who want something sweet, affordable, and printable on their own timeline, and that demand is consistent and predictable year-round.

Flipitai gives you the ability to search within sub-niches like nursery art and filter by monthly revenue so you can spot the listings that are consistently performing versus those that had a single spike.

8. Wedding Invitation Templates — A $19,000 Listing in a Market That Is Only Getting Bigger

The wedding industry is enormous, and the DIY bride market within it is growing steadily as couples look for ways to reduce costs without sacrificing the visual quality of their events.

One Canva-editable wedding invitation template had made over $19,000 in total sales and was sitting in 20 active carts, which is a strong signal that it was converting at a healthy and consistent rate.

Wedding invitations are just the beginning of the opportunity in this space — the event niche extends naturally into birthday party invitations, baby shower templates, gender reveal party packages, and anniversary celebration materials, all of which follow a similar buyer psychology.

The buyer in this category is motivated, deadline-driven, and willing to pay for something that looks professionally designed even if they are editing it themselves, which makes higher price points more achievable than in some other digital product categories.

Good design, clear customization instructions, and a listing that targets a specific wedding aesthetic — boho, modern minimalist, rustic, tropical, and so on — can set your product apart in a category with strong and reliable demand.

Flipitai helps you identify which wedding aesthetics and invitation styles are generating the most sales so you can align your designs with what buyers are already choosing.

9. Travel Agent Starter Kits — A B2B Digital Product That Made $45,000

One of the more underestimated insights from this research is how well B2B digital products — meaning products designed for business owners rather than individual consumers — tend to perform on Etsy.

Business owners are inherently more willing to invest in tools, templates, and systems that save them time or elevate the way they present themselves to clients, which means they are less price-sensitive and more likely to leave positive reviews when a product delivers genuine value.

The top-performing listing in the travel niche was a travel agent starter kit bundle that had made over $45,000 in total sales, and a closer look at the category revealed that the top three listings were all from the same shop — a powerful example of what happens when you build a niche-specific brand around a focused audience.

The third listing from that shop alone was generating approximately $2,000 per month independently, which speaks to the compounding effect of creating multiple related digital products that serve the same buyer.

If you have a background in the travel industry, hospitality, or service-based businesses, this is a niche where your insider knowledge becomes a genuine competitive advantage.

Flipitai can surface which B2B categories are currently generating the strongest monthly revenue across Etsy.

10. Resume Templates — $87,000 in a Niche Most People Assume Is Too Saturated

The final digital product on this list is arguably the most important lesson in the entire article, because it challenges one of the most common fears that hold new sellers back.

Resume templates exist in a category that appears, on the surface, to be completely oversaturated — Canva already offers free templates, there are hundreds of listings on Etsy, and the product itself seems commoditized.

But a Google Docs and Microsoft Word resume template found during the research had made over $87,000 in total sales, and a scroll through the broader category confirmed that this was not a one-off success — multiple sellers in the resume niche were all performing strongly.

The lesson here is that saturation is not the enemy of a well-positioned product.

The sellers who are winning in this space are not just uploading a generic one-page resume and hoping for the best; they are creating cohesive sets that include matching cover letters, reference page templates, portfolio pages, and career-specific variations for fields like graphic design, teaching, healthcare, or technology.

When your product speaks clearly to a specific professional identity and delivers more than the buyer expected to find, competition becomes background noise rather than a barrier.

Flipitai shows you exactly which resume styles and professional niches are currently converting best so you can position your product for maximum visibility from day one.

The Bigger Picture — What These 10 Digital Products Have in Common

Looking across all ten of these products, a few patterns emerge that are worth internalizing before you start building your own digital product shop.

Every single one of these listings solved a specific, real-world problem for a clearly defined audience, and none of them tried to appeal to everyone at once.

The sellers behind these listings understood that focus is a feature, not a limitation, and that a product designed for one person done exactly right is always more powerful than a product designed for everyone done vaguely.

Pricing was also used strategically across these examples, with several sellers choosing to command premium prices by bundling related products or by targeting professional and business buyers who assign a higher dollar value to their time.

And perhaps most importantly, none of these sellers appear to have waited for the perfect moment or the perfect product before launching.

They created something good, listed it with intention, and let the market respond — using tools like flipitai to guide their decisions with real data rather than gut feeling alone.

How to Start Selling Digital Products Today Using Real Market Data

The most effective way to enter the digital products market on Etsy is to start with research rather than creation.

Before you open Canva, before you choose a niche, before you write a single product title — spend time understanding what is already selling, who is buying it, and why those buyers are choosing one product over another.

Flipitai is built specifically for this kind of research, giving you access to real-time Etsy performance data that would otherwise take hours of manual browsing to piece together.

For creators looking to build their first or next digital product listing, the platform makes the entire discovery process faster, smarter, and grounded in actual buyer behavior rather than assumption.

For flippers — those who prefer to find and resell existing digital products with the appropriate licensing — flipitai provides a dedicated space to explore that model with the same data-backed approach.

Whether you are creating from scratch or building on proven frameworks, the single most important thing you can do right now is take the first step.

The digital products market on Etsy is large enough, active enough, and diverse enough to support new sellers at every level — but only the ones who start.

The earlier you begin, the more time you have to test, learn, refine, and grow your catalog into something that generates income month after month without requiring your constant attention.

The data has already shown you what works.

Now it is your turn to build it.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.